LBI: Logo Rebrand

In January of 2023, I began a course called Agency which was my final course in my Social Media and Digital Strategies minor. During this course, I had to work as part of a team of four, which was paired with a start-up tech company called LBI: Ladyboss International. I became Lead Designer, and Tech Navigator on the team.

When creating a new logo I wanted to work alongside what the company was already set in place such as the color palette; red, white, black, and gold. As well as a serif typeface close to what they were already using. I chose Old Standard TT after a close analysis. I ended up extending the logo in order to create an Umbrella logo; which was LBI. Then bringing in all the subsections of the company such as the podcast Money. Sex Politics. as the secondary text. I made the logos using Adobe Illustrator.

I then created 2x2 stickers of the main logo with a QR code that linked to the LBI website, podcast, and blog if scanned from a device. I then printed them onto white sticker adhesive then cut them out by hand. Following that I placed the stickers around the city of Chicago, as well as inside my college campus.